Psychological factors influencing consumer behavior definition: the psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. - a consumer's buying behavior a consumer's buyer behavior is influenced by four major factors cultural, social, personal, and psychological factors these factors cause consumers to develop product and brand preferences. Consumer behavior is affected by several factors all these factors are grouped into four broad categories, namely psychological, personal, social and cultural factors, kotler and keller (2009, 190) under each of these categories, there are many different kinds of factors. Personal factors personal factors affect a consumer's behavior significantly the characteristics of each consumer determine whether a person will buy specific products or not personal factors include age and way of life. The presence of celebrity can affect and influence consumer buying behavior positively (mccracken, 1989) celebrities are defined as the people who are known to the public for his or her achievements in areas unrelated to the product class endorsed (friedman & friedman, 1979.
Motivations a consumer's motivation is the basic degree of the psychological drive behind a specific purchase if the consumer's motivation is high, that basically means that the level of need, or the consumer's perception of that need, is fairly strong. 5 psychological tactics marketers use to influence consumer behavior in a quest to understand what drives consumers' decisions, marketers have turned to psychology to understand what could make. Consumer behaviour - the consumer, the king of the market is the one that dominates the market and the market trendslets us know the king first a consumer is someone who pays a sum to consume the goods and services sold by an organization. Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge it involves studying marketing principles, human psychology and the complex attitudes which influence buyer decisions.
Social influence and consumer behavior (spring 2013) curator: darren dahl the importance of understanding the role of social influence, how others affect our emotions, opinions, or behaviors, in consumption has a long and varied history in the fields of sociology, psychology, and marketing. Psychological factors that influence consumer buying behavior by elizabeth mott advertising input floods consumers' perceptions with a non-stop stream of information. The consumer behaviour or buyer behaviour is influenced by several factors or forces they are: 1 internal or psychological factors 2 social factors 3 cultural factors 4 economic factors 5 personal factors there are five questions that support any understanding of consumer behaviour the. Amongst the social influences affecting behaviour, we can classify the influences of family, friends, leaders and the social class to which the consumer belongs we shall discuss these factors one by one and see how they influence the individual's behaviour as a consumer.
Personal factors play a very important role in affecting the buying behaviour of a consumer some of the major personal factors are - occupation, age, economic condition, lifestyle and individuals personality. Consumer behavior and factors influencing consumer behavior ____wish____ 2 consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Consumer buying behavior is a blend of economic, technological, political, cultural, demographic and natural factors as well as customer's own characteristics which is reflected by his attitude, motivation, perception, personality, knowledge and lifestyle.
You can also order a custom essay, term paper, research paper, thesis or dissertation on consumer behavior topics from our online custom writing company which provides students with high-quality custom written papers. Personal factors can also affect the consumer behavior some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept age age and life-cycle have potential impact on the consumer buying behavior. Consumer behavior is largely dependent on cultural factors consisting of mutually shared operating procedures, unstated assumptions, tools, norms, values, standards for perceiving, believing, evaluating, and communicating.
To find how consumer buying behavior factors influence consumers when purchasing cosmetic products international journal of scientific and research publications, volume 4, issue 9, september 2014 3. Attitude about specific behaviour depends on such factors as evaluations of the likely consequences of the behaviour and social norms concerning the behaviour for example, a person may have a positive attitude for inter-caste marriage, but because of social norms he may show negative behaviour like disapproving it. This essay also investigated the types of factors affect more to the consumer buying behaviour which is main objectives of the conducting research moreover, the essay also contains the theory about consumer buying decision model.
Cultural factors: cultural factors include culture, subculture and social classes which have important influence in the consumer buying behavior. Consumer behaviour deals with the study of buying behaviour of consumers let us understand the effect of psychological factors on consumer behaviour: motivation nancy went to a nearby restaurant and ordered pizza for herself. Factors affecting consumer behavior: factors affecting consumer behavior: culture culture •• most basic cause of a person's wants and most basic cause of a person's wants and behavior behavior •• values values •• perceptions perceptions.
The three factors that affect consumer behavior are psychological, personal, and social consumer behavior is studied through focus groups, surveys, and tracking sales history. Consumer behavior - essay example consumer behavior focuses on the thoughts and behavior of buyers when they make a purchasing decision there are two categories of customers: those, who buy for themselves or their family consumption, and industrial customers that purchase for businesses. Consumer research has been looked as growing sub discipline of marketing with an ambition to establish its pivotal application in the area of marketing, thus, study of consumer behavior or consumer research has been regarded as discipline of applied social science.